Stadtapotheker Dr. Eimer, a pharmacist starting his private brand, requested a packaging design for his products.
The skin cream is custom made after a detailled analysis, the contents are organic and free of preservatives.
The client plans to start his own-label with products for treating psoriasis and neurodermitis.
The design should not remind the consumer of the skin irritation, but look and feel like a high quality beauty product.
As the ingredients vary strongly, an abstract realisation was requested.
Further requirements included the design of a day cream and a night cream, as well as using the color purple.