Kärcher is the global market leading provider of pressure washers and innovative cleaning products.
Being mostly known for it’s industrial products, Kärcher launched a home and garden division in 2010.
The first presentation to the public was planned for the Berlin IFA 2010, the world’s largest trade show for consumer electronics and home appliances.
Kärcher turned to MetaDesign to find the most appropriate way to present the new division, sticking closely to the known high-end technical brand image, although aspiring to look and feel more inviting – and human.
The central idea is to attract the attention on the overcrowded trade show by displaying larger than life images of happy users, in combination with projections.

Teamwork for MetaDesign Berlin